Rideshare dynamic pricing measure approved

Senators passed a measure March 6 prohibiting rideshare companies from using dynamic pricing during a state of emergency that affects transportation.

Previously, transportation network companies such as Uber and Lyft were prohibited from using dynamic pricing statewide during any state of emergency declared by the governor.

LB771, sponsored by Lincoln Sen. Beau Ballard, prohibits dynamic pricing for seven days after the governor declares a state of emergency when the emergency affects the transportation of people, goods or equipment.

The prohibition is confined to the areas outlined in the emergency proclamation, and the governor may further regulate dynamic pricing during a state of emergency through executive order.

LB771 passed on a vote of 44-2 and takes effect immediately.