Health care provider advertising rules adopted

A bill intended to ensure that patients have accurate information about health care provider credentials received final approval May 29.

LB452, introduced by Omaha Sen. Robert Hilkemann, amends the Uniform Credentialing Act to require that any credential holder’s advertisement for health care services identify the type of credentials held by the health care provider.

The use of deceptive advertising is prohibited.

LB452 passed on a vote of 46-0.

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