Health care provider advertising guidelines advanced

A bill intended to ensure that patients have accurate information about health care provider credentials advanced from general file May 20.

LB452, introduced by Omaha Sen. Robert Hilkemann, would amend the Uniform Credentialing Act to require that any credential holder’s advertisement for health care services must identify the type of credentials held by the health care provider. The use of deceptive advertising would be prohibited.

Hilkemann said the bill would provide consumers with clarity regarding the education and expertise of providers when making health care decisions.

“The bill will create a baseline by which all health occupations and professions regulated under the Uniform Credentialing Act can follow as a guide in their health care advertisements,” he said.

The bill advanced to select file 26-0.